College-Aged Adults Are Now the Most Likely Online Daters
Percent in each age group which has ever used an online-dating website or mobile app
The survey also found that acceptance—or, at least, awareness—of online dating was growing. Eighty percent of Americans think a website like OkCupid or an app like Tinder are good ways to meet people. Healthy majorities also agree that online dating is easier, more efficient, and helps people find better matches. (Which makes me wonder how much the idea of some matches being algorithmically better than others has been sold by online-dating companies.)
Almost 30 percent of Americans know a long-term relationship which sprang from online dating; about 40 percent of them know someone who uses it.
Most interesting to me: These two numbers leap up significantly among affluent or college-educated Americans. Forty-six percent of college graduates know people who met their spouse or partner online. And 58 percent of college-educated Americans, and also Americans who make more than $75,000 per year, knew someone who used a dating site or app: These were the only two majorities recorded for this part of the section. (That said, college graduates don’t use dating services at more than an average rate.)
What made millennial adoption of online dating grow so much? The survey doesn’t say, but it provides some clues. In the two years between this Pew poll and the last, the percent of 18 to 24-year-olds who had used dating apps on their phone vaulted from five percent to 22 percent. Over the same period of time, use of Tinder, Hinge, and apps like them exploded. Just for reference, in February 2013, The New York Times first covered Tinder, “a new mobile dating application…with a difference”; by January 2016, it could refer to “Tinder dates” without further explanation.
Across all American adults, use of dating apps tripled, though the raw numbers aren’t as impressive. In 2013, three percent had used a smartphone dating app. By 2015, nine percent had.
The study polled 2,001 adults in the United States, mostly during June of last year. The survey included men and women, of many races and educational backgrounds, from all 50 states. The study’s author, Aaron Smith, said that answers across genders stayed surprisingly stable. In fact, there was only one place where responses differed among genders. More than half of the women surveyed said that online dating was a more dangerous way to meet people than other approaches. Only 38 percent of men said they felt the same way.
It’s like that old quote, often attributed to Margaret Atwood: Women are afraid men will kill them. Men are afraid women will swipe left on them.
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