Popular dating app in korea - something is
Most popular dating apps among Millennials and Generation Zs South Korea 2019
Published by Jang Seob Yoon, Aug 31, 2020
According to a survey in South Korea in 2019, Amanda was the most popular dating app among Millennials and Generation Zs (aged 19 to 34) in South Korea with 33.7 brand power index (BPI) points. The second most popular service was Tinder with around 17 points, half that of Amanda.
Dating app market in South Korea
Younger generations, who may be reluctant to communicate face to face, are increasingly looking for social dating apps. Young people tend to prefer social dating apps as they can easily get recommended to a wide variety of partners. The dating app market in South Korea stood at around 200 billion South Korean won in 2018 and was expected to grow to 500 billion won in two to three years. Next Match, the operator of the leading dating app Amanda, is strengthening its position through cooperation with its competitors.
Millennials and Gen Z
Millennials and Generation Z are leading new trends across the industry with a completely different mindset and consumption behaviors to older generations. Depending on media usage, millennials are also called digital nomads and gen Z are called digital natives. They tend to focus on themselves, pursue their own style, and avoid uncomfortable communication. New digital trends, such as customized living spaces and simplified cooking and food handling, are also emerging due to their practicality and convenience.
Dating app market in South Korea
Younger generations, who may be reluctant to communicate face to face, are increasingly looking for social dating apps. Young people tend to prefer social dating apps as they can easily get recommended to a wide variety of partners. The dating app market in South Korea stood at around 200 billion South Korean won in 2018 and was expected to grow to 500 billion won in two to three years. Next Match, the operator of the leading dating app Amanda, is strengthening its position through cooperation with its competitors.
Millennials and Gen Z
Millennials and Generation Z are leading new trends across the industry with a completely different mindset and consumption behaviors to older generations. Depending on media usage, millennials are also called digital nomads and gen Z are called digital natives. They tend to focus on themselves, pursue their own style, and avoid uncomfortable communication. New digital trends, such as customized living spaces and simplified cooking and food handling, are also emerging due to their practicality and convenience.
Most popular dating apps among Millennials and Generation Zs in South Korea as of July 2019
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