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Dating Affiliate Programs – Top 25 and How to Market
There are a few options for marketing these affiliate programs. Email marketing paid ads and SEO and content marketing You could also consider a combination using low-cost long-tail ad keywords to test the appeal of certain offers. When you find an offer that converts well you can build a content marketing plan around it.
I am not a big fan of Solo Ads but if you have a vendor you like these offers may resonate with their make money online crowd. An ad campaign or email outreach should bring people to a landing page where you can get an email at least and possibly a conversion.
Most dating sites will pay their affiliates when the new member signs up for a paid membership. This is a revenue sharing situation and is often recurring. As long as the member is paying their monthly fee, you will get a percentage.
Some dating sites have additional opportunities for you to earn. You may want to incorporate these offers into outbound campaigns as well as your content marketing activities.
Trials
You can get paid when someone starts a trial. This is a kind of marketing effort for the dating site. They are paying for leads. These tend to be in the $2-$5 range. These are great for people with appropriate e-mail lists. If you can get 100 trials then you will receive $200-$500. And what’s easier than getting someone to enroll in a free trial? The best part is some of those will convert to becoming members and you will then get a much larger commission.
App Installs — PPI for Dating Sites
Manu of the dating apps will pay you when your traffic installs the dating app.Like the trials these are going to be low-paying affairs. You can find many of these CPA type offers in CPA search engines like Offervault and Affpaying.
Content Marketing
Dating is a broad niche with lots of competition. You also have the vendors trying to get SEO traffic.
Best to concentrate on low competition lower volume keywords. A search like “dating site” has huge volume at 119,000/mo even “best dating site” has a volume of 12,000/mo but the major players with deep authority will dominate these. On the other hand a keyword like “dating site for gamers” had a surprisingly large amount of search traffic at 2,900/mo and “best dating site for gamers” is searched 150 times per month. These are much less competitive and you have a shot at these terms with good topical content.
Lower Competition Keywords
Focusing on the head keyword, Adult dating sites will likely not be the most product way to get search traffic.
The search volume is ok but the SEO difficulty is pretty high. A quick check of sites with “adult dating sites” in the title reveal lots of content competing for that keyword — Better to search for longer-tail keywords and specific sites.
Look for low competition keywords like the ones below. Consider using a method like the Keyword Golden Ratio to uncover easily ranked keywords.
- gay dating sites — 18,000/mo
- dating sites for professionals – 4,400/mo
- dating site for gamers – 2,900/mo
- dating sites for seniors 1,200/mo
For specific sites there are even more interesting content opportunities. Take Ashley Madison for instance. The head keyword is a monster …673,000 monthly searches!
But the difficulty is way up there and there is a broad mix of search intent in that keyword. You want to find people who are really interested in joining, not researchers and voyeurs. So again, move down the longtail keyword ladder. There are lots of opportunities taht are a better fit for conversions and not as competitive. Remember almost all of the actual traffic generated from SEO traffic comes from the page 1, first 10 links in the search result.
You also need to build authority in a topic. Be it dating and dating advice or if you were after the best gamer dating site query you could have gaming authority.
But your site should be focused, and the keywords you target should be within your area of authority and expertise to rank well.
User Testimonials
Dating is a very personal thing and people want to trust they are not getting involved in a scam. Having user stories with happy endings is a great way to get this kind of validation.
Social Media
Social media is perfect for promoting dating sites. Dating sites themselves are a form of social media so it makes perfect sense. Facebook can be used with retargeting ads. It is usually best to send the ad clicks to your review or other landing page. You generally don’t want to send them directly to the dating site.
Valuable: Top best adult dating affiliate websites
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