Hispanic local dating

Just in time for "y el novio?" season, Match Group, creators of Match.com, OKCupid, and Tinder, along with Univision Communications Inc. (UCI) have come together to launch a new free dating app for single Latinos in the U.S.

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The Chispa dating app launched yesterday and is available on Google Play and iOS. Similar to Tinder, it will incorporate a swipe functionality to match with someone. Users can create a personalized profile but the difference is the “Roots” option where one can enter their background, choosing from countries in Latin America, Carribean, Spain, or the United States. Ultimately, users from all backgrounds can join the app regardless of whether they’re Latino or not.

“No other company knows Hispanic consumers the way UCI does and no other company knows more about connecting in the 21st century than the Match Group; together we’ve been able to introduce a product that serves highly connected, tech-savvy Hispanic young people in a culturally relevant and fun way,” said John Buergler, senior vice president, Growth Initiatives, Univision Local Media.

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Users have already been quick to notice that the app does not allow to set a maximum distance for matches and does not currently show a match’s location so that people from hundreds of miles can match. Jewell told HuffPost that, “Since Chispa is currently in the launch stage, the app wants to provide users with as many potential matches,” and that, “As more users continue to register the location feature will be implemented.”